Visa survey finds nearly half of Asia-Pacific consumers likely to use stablecoins

Interest is climbing fast across the region, but 41% of respondents think stablecoins always go up in value

Stablecoins are having a moment in Asia-Pacific. A new Visa study finds that 46% of consumers across the region are likely to use them within the next five years.

There’s a catch. Plenty of those future users seem to misunderstand the product. Among respondents, 41% believe stablecoins always increase in value.

Visa released the findings on October 5, 2026, as part of its Consumer 360 study. The research ran between June and July 2026.

Visa surveyed 14,250 people aged 18 to 65 across 14 markets in the Asia-Pacific region.

Some 46% of respondents said they are likely to adopt stablecoins within five years. Only 16% reported using them over the past 12 months.

Awareness is already widespread. About 66% of respondents said they know what stablecoins are. Just 6% showed an accurate grasp of how stablecoins actually work.

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The understanding gap

The 41% figure is the one that should catch the attention of anyone building in this space. A stablecoin is designed to hold a steady value, usually by tracking a reference asset such as a national currency.

Among respondents who were aware of stablecoins but hadn’t used them, 38% pointed to fears of fraud or scams as a reason for staying away.

When asked who they would prefer to stand behind a stablecoin, 27% preferred stablecoins linked to government, while 26% favored those tied to regulated institutions.

Where interest runs hottest

Awareness varies sharply by market. Hong Kong led the pack at 84%, followed by India at 80% and Thailand at 77%.

Future intent was strongest in two markets. In both Vietnam and India, 67% of respondents said they intend to use stablecoins down the line.

Nearly half of respondents, 49%, see potential for stablecoins in cross-border transfers within five years.